The Trail master is even said to be the jacket worn by Che Guvera on his trip across Latin America. Other iconic Belstaff models, including the Trail master, Race master, Road master and Outlaw, have all stood the test of time remaining the rugged, yet elegant, within it's transition into a premium quality, luxurious, label that has since become the brand of choice for Hollywood movie stars, bringing key detailing to the sets of movies such the Great Escape, Ocean's Twelve and the Aviator. These qualities made the brand a perfect choice for aviators and motorcyclists and by 1943, Belstaff was producing more than 40,000 units of the famous "Black Prince" Motorcycle Jackets a year. Becoming the first brand to actively research technology that would make its products windproof, rainproof and resistant to heavy friction. Originally aiming to create a waterproof garment for both male and female bikers the Staffordshire label has since developed into one of the leading names in outwear all over the world. (It was inspired, by the way, by a late ’40s Adventurer’s Edition catalog, but also referred to Belstaff’s 1924 birth year.) Lehnhardt-Moore said: “It is not just the fit or the function, but also the finish of things that is really important to me.Famed for intricate textile innovations throughout it's long history Belstaff was originally founded as a motorcycle label in 1924 as the brainchild of Harry Gosberg. The presentation format of items on mannequins, plus the lack of much of a thesis beyond very finely observed heritage-led product for a broad demographic, meant this felt more like a super-privileged browse in which the logic behind a new logo and T-shirt graphic was laid out by the brain behind it rather than a sales assistant. By this point, however, I was basically just fantasy personal shopping-and not for womenswear. This included a sort of garagiste jumpsuit, skirts, and shirts with hand-drawn doodles illustrating the ephemera seen and acquired on the customer’s idealized journey, and lots of versions of the men’s jackets. This offered the lightness and versatility of the synthetic fabric with the potential to, in time, acquire a pleasing patina offered by the waxing process. Yet another revived jacket, named the XL 500, originally built for Belstaff’s motorsport of trial racing, was the inspiration for some pieces, which were delivered in waxed nylon. Freshly cooked and served on that mannequin, it looked like it has already enjoyed several eventful tours of duty-an impression also given by Lehnhardt-Moore’s super-attractive leather and waxed-cotton courier and overnight bags, respectively. Another four-pocket coat came in a thick olive canvas duck-piped in washed bridle leather. A jacket with roughened metal fastenings in a nylon British Army woodland camo looked very fine as well, as did the beautifully treated green T-shirt worn layered under a shirt. It also included arms to make a very fine jacket.Ī corduroy collared Trialmaster in weathered patches of variously shaded khaki and olive cotton looked manly on its mannequin. His revival of a 1950s-through-to-1990s Belstaff produced a fishing vest-chest-thumpingly named the Castmaster, in sidewalk-appropriate orange and riverbank-appropriate khaki-that had this punter hooked (I’ve since snagged a vintage example on eBay). At a presentation entitled “Travelogue” (British English for “travelog”) Sean Lehnhardt-Moore’s sophomore outing for Belstaff was, without question, full of fly-looking outerwear.
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